Au Contraire! Figuring Out the French

Au Contraire! Figuring Out the FrenchWhen Coca-Cola entered the French market with a hard-core bottom-line management style, they were met with boycotts in cafés and supermarkets. At the launch of EuroDisney in Paris, Mickey Mouse was greeted by angry protesters hurling tomatoes and eggs. What went wrong?

As a culture, the French are fiercely independent yet romantic, conservative yet avant-garde, rational yet emotional. In Au Contraire!: Figuring Out the French, bilingual and bicultural authors Gilles Asselin and Ruth Mastron explore beyond the stereotypes, examining the assumptions, attitudes, patterns of thought and beliefs that make the French so... French.

Written for anyone interested in or interacting with the French, Au Contraire!: Figuring Out the French unearths the often invisible cultural forces that govern behaviour. Gilles Asselin and Ruth Mastron draw on their own experiences as consultants and trainers, as well as those of expatriate students and professionals, to offer the best and most useful analysis and advice on intercultural relations with the French.

Get more information or buy this book?

Click on the link below to find out more or to purchase this book from Amazon.
UK, France & Europe: Au Contraire! Figuring Out the French
US: Au Contraire: Figuring Out the French, 2nd edition

More from our bookshop

Novels and Real Life Tales
Ten Trees and a Truffle Dog
There is a moment every morning when the countryside takes a pause. The birds stop ....
Learning French
101 French Proverbs
101 French Proverbs is a delightful introduction to the colourful and insightful ....
Learning French
Get Into French Course Pack: CD-ROM, Audio CD and Book
You can really Get Into French with the new interactive course for beginners from BBC ....
Novels and Real Life Tales
A Botcher in France
Idly leafing through the Sunday supplements, Trevor Danby spotted an advertisement for ....
Living in France
Moving to France with Your Children
France provides non-native children with some wonderful opportunities - not least of all ....
Living in France
Brittany Lifeline
Brittany Lifeline is a handy paperback that contains heaps of useful information about ....
You are here: Books > Survival Guides > Au Contraire! Figuring Out the French