Au Contraire! Figuring Out the French


Au Contraire! Figuring Out the FrenchWhen Coca-Cola entered the French market with a hard-core bottom-line management style, they were met with boycotts in cafés and supermarkets. At the launch of EuroDisney in Paris, Mickey Mouse was greeted by angry protesters hurling tomatoes and eggs. What went wrong?

As a culture, the French are fiercely independent yet romantic, conservative yet avant-garde, rational yet emotional. In Au Contraire!: Figuring Out the French, bilingual and bicultural authors Gilles Asselin and Ruth Mastron explore beyond the stereotypes, examining the assumptions, attitudes, patterns of thought and beliefs that make the French so... French.

Written for anyone interested in or interacting with the French, Au Contraire!: Figuring Out the French unearths the often invisible cultural forces that govern behaviour. Gilles Asselin and Ruth Mastron draw on their own experiences as consultants and trainers, as well as those of expatriate students and professionals, to offer the best and most useful analysis and advice on intercultural relations with the French.

Get more information or buy this book?

Click on the link below to find out more or to purchase this book from Amazon.
UK, France & Europe: Au Contraire! Figuring Out the French
US: Au Contraire: Figuring Out the French, 2nd edition

More from our bookshop

Learning French
Teach Yourself French for Homebuyers
It is estimated that at least half a million Brits now own houses in France and that ....
Maps and Travel Guides
Caravan & Camping France 2009
Fully updated, this comprehensive guide provides descriptions of over 400 great caravan ....
Maps and Travel Guides
Paris (InsideOut City Guides)
This pocket-sized guide to Paris has a sleek, durable cover, and incorporates a pop-up ....
Novels and Real Life Tales
Toby's Tails
Set in the French countryside, Toby's Tails relates the first year in the life of the ....
Novels and Real Life Tales
The Secret Life of France
In The Secret Life of France Lucy leads us on a journey through the French moral maze and ....
Books About French Property
The Complete Guide to Property Investment in France
How to find, buy, and let second homes and houses in France. France is blessed with a ....
You are here: Books > Survival Guides > Au Contraire! Figuring Out the French